A Study on Emotional Evaluation and Perception of Sotdae-pattern of Teaware

Abstract

The objective of this research is to present the base data for development of teawares with Sotdae-patterns by studying the emotion and perception of expert group and consumer group. For this study, teawares with individually drawn five types of Sotdae-pattern were made in October 1-31, 2022. These teawares were photographed and each pattern was included in the survey. A total of 24 experts and 26 consumers were surveyed, who use teawares more than once a week. The survey was conducted in November 1-7, 2022. and the survey data were analyzed by SPSS 29.0. The main results are as follows. First, the five Sotdae-patterns were generally highly evaluated with Korean emotion. In addition, patterns of Bukhansan mountain-Sotdae and Ojuk(black bamboo)-Sotdae showed natural and artistic sensibility, whereas, patterns of Sky-Sotdae, Earth-Sotdae and Community-Sotdae were assessed with inventive and individual emotion. Second, the purchase intention of teawares was high in the order of Ojuk-Sotdae pattern > Bukhansan mountain-Sotdae pattern > Sky-Sotdae pattern > Community-Sotdae pattern > Earth-Sotdae pattern. Third, using the Sotdae-pattern teawares reflected introspection with psychological stability and relaxed mind, and expectation of communication in a comfortable mood with someone while drinking tea.