{"title":"Neo-nomadic Culture as a Territorial Brand for ‘Authentic’ Tourism Development in Kazakhstan","authors":"Guillaume Tiberghien","doi":"10.1080/09668136.2020.1776842","DOIUrl":null,"url":null,"abstract":"Abstract The article explores the concept of neo-nomadic culture as a territorial brand for ‘authentic’ Kazakhstan’s tourism development. Using a qualitative methodology based on two case studies of eco-cultural tours, the article examines stakeholders’ perceptions of authenticity of several heritage dimensions of nomadic culture and how these perceptions intersect with the notion of ‘terroir’. The article argues that constructing ‘authentic’ tourism products and experiences based on contemporary Kazakhstani nomadic culture and traditions enables local stakeholders to reaffirm their territorial and cultural identities in the post-Soviet era and fosters international recognition of authentic eco-cultural tourism practices among similar tourism destinations in Central Asia.","PeriodicalId":47775,"journal":{"name":"Europe-Asia Studies","volume":"31 1","pages":"1728 - 1751"},"PeriodicalIF":1.2000,"publicationDate":"2020-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Europe-Asia Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/09668136.2020.1776842","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 5
Abstract
Abstract The article explores the concept of neo-nomadic culture as a territorial brand for ‘authentic’ Kazakhstan’s tourism development. Using a qualitative methodology based on two case studies of eco-cultural tours, the article examines stakeholders’ perceptions of authenticity of several heritage dimensions of nomadic culture and how these perceptions intersect with the notion of ‘terroir’. The article argues that constructing ‘authentic’ tourism products and experiences based on contemporary Kazakhstani nomadic culture and traditions enables local stakeholders to reaffirm their territorial and cultural identities in the post-Soviet era and fosters international recognition of authentic eco-cultural tourism practices among similar tourism destinations in Central Asia.
期刊介绍:
Europe-Asia Studies is the principal academic journal in the world focusing on the history and current political, social and economic affairs of the countries of the former "communist bloc" of the Soviet Union, Eastern Europe and Asia. At the same time, the journal explores the economic, political and social transformation of these countries and the changing character of their relationships with the rest of Europe and Asia. From its first publication in 1949, until January 1993, the title of Europe-Asia Studies was Soviet Studies. The Editors" decision to change the title to Europe-Asia Studies followed the collapse of the Soviet Union at the end of 1991.