{"title":"Communication challenges and transformations in the Digital Era: emoji language and emoji translation","authors":"Vanessa Leonardi","doi":"10.1515/lass-2022-2003","DOIUrl":null,"url":null,"abstract":"Abstract The Digital Age has significantly changed how people communicate. Thanks to technology, people have a large variety of communication tools to choose from, such as emails or instant messaging applications, that allows communication to be easier, quicker and, to a certain extent, more efficient. In this technological scenario, emojis play a fundamental role as a kind of universal form of communication. Furthermore, thanks to translation, which acts as a bridge for people from different linguistic and cultural backgrounds, communication can cross national barriers and spread worldwide. Communication and translation share a common goal that is ‘mutual understanding’. What happens, therefore, when translation meets both technology and emojis in the Digital Age? A new form of communication through translation has emerged, that is emoji translation. The aim of this paper is to show, through a series of examples, how emojis have been recently employed in communication and translation in an attempt to establish whether their use, besides creativity, can be universally accepted and understood worldwide.","PeriodicalId":74056,"journal":{"name":"Language and semiotic studies","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Language and semiotic studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/lass-2022-2003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Abstract The Digital Age has significantly changed how people communicate. Thanks to technology, people have a large variety of communication tools to choose from, such as emails or instant messaging applications, that allows communication to be easier, quicker and, to a certain extent, more efficient. In this technological scenario, emojis play a fundamental role as a kind of universal form of communication. Furthermore, thanks to translation, which acts as a bridge for people from different linguistic and cultural backgrounds, communication can cross national barriers and spread worldwide. Communication and translation share a common goal that is ‘mutual understanding’. What happens, therefore, when translation meets both technology and emojis in the Digital Age? A new form of communication through translation has emerged, that is emoji translation. The aim of this paper is to show, through a series of examples, how emojis have been recently employed in communication and translation in an attempt to establish whether their use, besides creativity, can be universally accepted and understood worldwide.