Convergent Journalism in Modern Media Discourse

Abstract

Purpose of the study . Identify the preconditions for the convergent journalism emergence. Analyze sources and literature covering the topic of convergent journalism. Explore the causes of modern media convergence, and follow and explore the principles of convergent journalism. Research methodology . The proposed article has used two groups of methods: empirical (observation, forecasting, research and comparison) which allowed characterizing, predict and explore the state of convergent journalism in modern media discourse, and theoretical (historical and systemic approach) allowed to identify the prerequisites and causes of convergence in the media. The scientific novelty of the obtained results lies in the fact that for the first time the main features of the convergence of modern media were clarified, and the work’s principles of the new convergent edition were clarified and the effect of convergent journalism on media was revealed. Findings . According to the research goal, the reasons for the emergence of convergent journalism were clarified, and its influence on modern media was analyzed, which turned into convergent media. It has been also investigated that the idea of convergence becomes the main idea for creating new type of content, as well as the emergence of new media, created precisely in order to focus on the target audience and submit a full-scale information product.