The Prospects of Developing Enotourism in Crimea on the Example of the Sevastopol Wine Road

Abstract

In accordance with the development Strategy of Sevastopol and “Developing Culture and Tourism of the City of Sevastopol for 2017–2020” state program, the city of Sevastopol plans to position itself as a center of tourism. This paper discusses the possibility of developing a unique investment project in the city of Sevastopol – “Wine Road. Sevastopol”, analyzes the prospects of enotourism in Crimea on the example of this project. The aim of this project is to form the “Wine Road. Sevastopol” single brand, which will combine the products and services of a number of enterprises of viticulture and winemaking, including proprietor’s wine. It will combine using the services of hotels, catering, production of souvenirs, etc. The city of Sevastopol has the potential to conduct wine tours, as it is able not only to satisfy the request of “rural” wine tourism, but also provide visits to the largest and most famous wineries of the city: “Inkerman”, “Zolotaya Balka”, Sevastopol Winery. All these objects of winemaking are located close to each other, which allows to create a large catalog of route maps to attract more tourists. According to the results of the research, the authors present a detailed SWOT analysis of the “Wine Road. Sevastopol” project, and outline the prospects of its development, future prospects, and analyze the anticipated effect of the project implementation. In case of successful implementation of this unique investment project a favorable investment climate and business environment will be formed in the city of Sevastopol. This will contribute to the increase of tourist attractiveness and investment potential of the city, improve the standard of living of citizens, increase the number of jobs.