Alcohol cravings and engagement with alcohol content on social media

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-10-18 DOI:10.1080/16066359.2022.2134990

Jonathan K. Noel, Fabiana Serna

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引用次数: 0

Abstract

Abstract Background Use of social media may activate similar regions of the brain as psychoactive substances, and research suggests a close relationship between social media and alcohol use. But research on alcohol use cravings in relation to social media is scant. The current study sought to determine if alcohol cravings were associated with engagement (i.e. Liking, Sharing, Commenting) with social media alcohol content. Method In all, n = 723 participants (18–65 years old) completed the Desires for Alcohol Questionnaire (DAQ) before and after viewing 6 social media alcohol posts. The likelihood of Liking, Sharing, and Commenting on each depiction was assessed after each exposure. Path analysis assessed direct and indirect effects after adjusting for age, sex, race, ethnicity, social media involvement, and AUDIT score, and clustering of responses within persons. Results Pre-exposure DAQ scores were positively associated with the likelihood of ad Liking (p < .001), Sharing (p < .001), and commenting (p < .001). Likelihood of ad Liking (p = .035) and commenting (p = .028) were positively associated with post-exposure DAQ scores, with the indirect effects also statistically significant (p’s < .05). Conclusions Persons with high alcohol cravings may be more likely to engage with alcohol content on social media, and the act of engagement may subsequently increase alcohol cravings, which suggests a possible positive feedback loop. The role of social media should be accounted for in the prevention and treatment of alcohol use disorders.

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对酒精的渴望和对社交媒体上酒精内容的参与

使用社交媒体可能会激活与精神活性物质相似的大脑区域，研究表明社交媒体与饮酒之间存在密切关系。但关于社交媒体对酒精使用渴望的研究很少。目前的研究试图确定对酒精的渴望是否与社交媒体酒精内容的参与(即点赞、分享、评论)有关。方法共有723名参与者(18-65岁)在浏览6个社交媒体酒精帖子之前和之后完成了酒精欲望问卷(DAQ)。在每次曝光后，对每个描述点赞、分享和评论的可能性进行了评估。通径分析评估了年龄、性别、种族、民族、社交媒体参与、审计评分和个人内部反应聚类后的直接和间接影响。结果暴露前的DAQ分数与广告喜欢(p < .001)、分享(p < .001)和评论(p < .001)的可能性呈正相关。广告喜欢的可能性(p = 0.035)和评论的可能性(p = 0.028)与曝光后DAQ得分呈正相关，间接影响也具有统计学意义(p < 0.05)。高酒精渴望的人可能更有可能参与社交媒体上的酒精内容，而参与的行为可能随后增加对酒精的渴望，这表明可能存在正反馈循环。在预防和治疗酒精使用障碍方面，应考虑到社交媒体的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.