Beyond pretty: The evocative and respective work of Michael-Birch Pierce seen through a collaboration with Levi Strauss

Abstract

Michael-Birch Pierce’s unique artistry and ability to create portraits with a sewing machine has afforded them opportunities to create portraiture all over the world. Likewise, their adeptness with hand and machine embroidery has enthralled many, including the 3D Art Director of Global Brand Creative Services at Levi’s who enlisted Pierce in a collaboration. Using the iconic Levi’s trucker jacket as the canvas, Pierce created one-of-a-kind art pieces, which were sold on the Levi’s website.