Harmonization of technical demands to paint coatings as a component of competitiveness increase on the international market

Abstract

The specific feature of modern Russian paintwork material (PWM) market is an import share rise along with foreign manufactures extensive expansion. Russian market range of PWM contents above 3000 items, considering both PWM being used in household and foreign products. Import products are 25-30% of Russian PWM market volume. High level of rivalry, marketing battle between foreign and domestic manufactures is common for it. Major PWM exporting countries in Russia are: German (14% of total amount), Finland (11%), Belarus (9,7%), Estonian (9%), USA(8,9%), Korea (7,5%), Lithuania (7%). According to «Symbol Marketing» agency data, Tikkurila (Finland), AkzoNobel (Sweden), Meffest AG (German), PPG-Helios (Italy-Slovenia), BASF (German), Jobi (German), Teknos (Finland), Marshall (Turkey), DuPont (USA) lead among the manufacturing companies exporting their PWM in Russia. The main domestic PWM competitiveness rise condition is establishment of common quality, endurance, ecological safety and evaluating methods standards accepted as in Russia so in other countries. This scientific research made for PWM manufacturers and consumers solves International Organization for Standardization (ISO) and Russian National Standart (GOST) interaction problem in order to standardize Russian PWM output and increase its competitiveness at the international market.