Crowdsourcing New Tools to Start Lean and Succeed in Entrepreneurship

Abstract

The very essence of the new entrepreneur is shattering tradition. On the heels of the new social internet, we are seeing the rise of the solo-entrepreneur or intrapreneur who embraces globalisation, failure and successes and collaboration. Powerful networks brought together by crowdsourcing are supplying the tools to start lean, innovate and solve complex problems. This chapter by Priti Ambani explores the changing ecosystem and the effect of networked crowds on starting lean and succeeding with entrepreneurship.