Improving Agility Using Big Data Analytics: The Role of Democratization Culture

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Pacific Asia Journal of the Association for Information Systems Pub Date : 2020-06-01 DOI:10.17705/1PAIS.12202

Youyung Hyun, Taro Kamioka, Ryuichi Hosoya

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引用次数: 11

Abstract

Abstract Background: Big data analytics (BDA) is considered an enabler of organizational agility because it helps firms to sense market-based changes and improve decision making in a more informed and timely manner. However, in reality, only a handful of firms have achieved improvement in their outcomes by using BDA. To address this inconsistency, our study explores the conditions under which BDA use translates into agility. We particularly focus on organizational culture because in the pursuit of agility, culture is emphasized as a source of stability that allows firms to successfully adapt to the changing environment. Therefore, by assuming organizational culture as a contextual factor, this study examines the moderating effect of organizational culture on the link between BDA use and agility. Method: We employ a concept from data democratization called “democratization culture,” which values the willingness to share information and the acceptance of diversity. We also adopt collectivistic culture for comparison with democratization culture. Further, BDA use is decomposed into advanced and basic use based on the functions and BDA types. A model is proposed and empirically validated through survey data collected from 304 senior-level managers. Results: Our findings suggest that the moderating effects of democratization culture on agility are different depending on whether it is combined with advanced or basic BDA use. Conclusions: This study provides initial empirical evidence that contributes to the scarce research on the role of organizational culture in the link between BDA use and agility. Available at: https://aisel.aisnet.org/pajais/vol12/iss2/2/ Recommended Citation Hyun, Youyung; Kamioka, Taro; and Hosoya, Ryuichi (2020) "Improving Agility Using Big Data Analytics: The Role of Democratization Culture," Pacific Asia Journal of the Association for Information Systems: Vol. 12: Iss. 2, Article 2. DOI: 10.17705/1pais.12202 Available at: https://aisel.aisnet.org/pajais/vol12/iss2/2

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利用大数据分析提高敏捷性:民主化文化的作用

背景:大数据分析(BDA)被认为是组织敏捷性的推动者，因为它可以帮助公司感知市场变化，并以更明智和及时的方式改进决策。然而，在现实中，只有少数公司通过使用BDA实现了结果的改善。为了解决这种不一致，我们的研究探讨了BDA使用转化为敏捷性的条件。我们特别关注组织文化，因为在追求敏捷性的过程中，文化被强调为稳定的来源，使公司能够成功地适应不断变化的环境。因此，本研究假设组织文化是一个背景因素，考察组织文化对BDA使用与敏捷性之间的关系的调节作用。方法:我们采用数据民主化中的一个概念，称为“民主化文化”，它重视共享信息的意愿和对多样性的接受。我们也采用集体主义文化与民主化文化进行比较。此外，根据功能和BDA类型将BDA的使用分为高级和基本使用。通过对304名高级管理人员的调查数据，提出了模型并进行了实证验证。结果:民主化文化对敏捷性的调节作用不同，取决于民主化文化是否与高级或基本BDA使用相结合。结论:本研究提供了初步的经验证据，有助于研究组织文化在BDA使用和敏捷性之间的联系中的作用。参考网址:https://aisel.aisnet.org/pajais/vol12/iss2/2/Kamioka芋头;《龙市细谷》(2020)“利用大数据分析提高敏捷性:民主化文化的作用”，《亚太信息系统协会杂志》，第12卷，第2期，第2条。pais.12202 DOI: 10.17705/1可在:https://aisel.aisnet.org/pajais/vol12/iss2/2

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来源期刊

Pacific Asia Journal of the Association for Information Systems INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

4.10

自引率

33.30%

发文量