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An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure

IF 2.1 2区 文学 Q2 COMMUNICATION
Chinese Journal of Communication Pub Date : 2023-06-15 DOI:10.1080/17544750.2023.2223677
Guoquan Ye, Xin Guan, L. Hudders
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一项眼动追踪研究，探讨节目诱发的快乐与悲伤情绪对品牌态度的影响:广告披露的调节作用
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来源期刊
Chinese Journal of Communication
Chinese Journal of Communication COMMUNICATION-
CiteScore
4.70
自引率
3.70%
发文量
38
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