RESTORATION AND DIRECTIONS OF TOURISM BUSINESS DEVELOPMENT IN UKRAINE AFTER THE END OF THE RUSSO-UKRAINIAN WAR

Abstract

The article examines the prospects and directions of development of the post-war recovery of the tourist business in Ukraine after the end of the Russo-Ukrainian war. It is well known that the tourist activity in Ukraine and abroad has suffered a lot. The purpose of the article is to analyze the peculiarities of the tourist sphere of Ukraine, to study the possible directions of the development of the tourist business and to reveal the prospects of the post-war renewal of the tourist sphere in Ukraine. Methodology. In order to achieve the set goal and solve the set tasks in the research process the following methods were used: system method (to study the current state of tourism in Ukraine); method of theoretical generalization (to specify the data); graphical method (to interpret the obtained results); methods of surveys, expert assessments (to assess the situation in tourism enterprises); method of transition from abstract to concrete. Results. The peculiarities of military, educational and ecological tourism were studied. The priority directions of development of tourist sphere of Ukraine are suggested. It was established that the post-war reconstruction of Ukraine is an opportunity to involve international experts from various fields in modernization. At the same time, it is necessary to take into account the experience of many countries, which were able to overcome the crisis situation as a result of military actions, and attract foreign tourists to increase the economy of Ukraine. Practical implications. A program has been proposed that will be an important part of future development and not a decline. Value/originality. General mechanism of renewal and development of tourism. The innovative development of the economy in the affected regions can be ensured only by the creation (first on the controlled territories, and then on the de-occupied ones) of special economic zones and scientific and production parks. Such creation will stimulate development of production based on new advanced technologies, increase of vacancies, volume of exports, etc.