Innovative ideas to sustain in Covid-19 lockdown-A case study

Abstract

Covid-19 lockdown has made many people of middle- and lower-income class think and reinvent themselves to sustain in this crisis. It was difficult for lower- and middle-income class people to adjust to the situation of lockdown. Government and private institutions have reduced the salaries to the employees in view of 40-day lockdown. Lockdown has made people rethink and reinvent to sustain in this tough time. People have modified their work and style of working to acclimatize to lockdown. Work from home in software industry, telemedicine and video consulting in healthcare industry, online classes and tutoring in education system, farm to house vegetable delivery system in agricultural sector, surge in online pharmacy business, MSME- handmade mask industry, MedTech zones for demand in medical equipment. Private sector isolation centres in partnership with reputed hospitals. We throw light on some of these innovative ideas that could change present and future of living in difficult times. Keywords: Covid-19 crisis, Survival in covid-19, Innovative ideas during covid-19, New jobs during Covid pandemic.