The Involvement of Educational Stakeholders in the University Curricular Design

Abstract

The present paper aims to illustrate the importance of educational stakeholders involvement in shaping the university curriculum. In this regard, we tried to highlight both the role that education has as in the development of skills and competences of individuals on long term, but also the view of the business environment representatives concerning specific issues as: the relevance of the concepts studied during the academic years, the possibility of developing analytical and problem-solving abilities, the usefulness of an interdisciplinary approach. The second part of the paper presents a report which summarizes the results of the consultation of business environment representatives, regarding the development of the curriculum for the academic year 2017 – 2018, in the case of the master program entitled Marketing and Business Communication.