The takeover of science communication: how science lost its leading role in the public discourse on carbon capture and storage research in daily newspapers in Germany

Abstract

Abstract. CCS (carbon capture and storage) is an important issue within the context of climate-change mitigation options and has played a major role in the agendas of scientists, researchers, and engineers. While media representations of CCS in Germany from 2004 to 2014 demonstrated the significant mediatization of the topic, this cannot be ascribed to science. Instead, CCS media coverage in Germany has been dominated by other stakeholder groups. While CCS is linked to various industry sectors, such as cement and steel production, the German debate has dominantly focussed on the coal and energy branches. This study looks at the role of science and science public relations (PR) within the German public debate by analysing the media coverage of CCS in daily newspapers from 2004 to 2014. If science wishes to remain proactive within science communication, new approaches for future science PR have to be deduced to strengthen, once again, the role of science communication. Among these approaches, it is important to pursue a more differentiated understanding of target audiences and regional concerns. Science PR has to accept that science itself is no longer the only stakeholder and actor within science communication.