Analysis of Consumer Trends in the Telecommunications Markets of Russia and Vietnam

Q2 Social Sciences

Australian Journal of Telecommunications and the Digital Economy Pub Date : 2021-09-11 DOI:10.18080/jtde.v9n3.366

Q. Nguyen, Khoa Van Nguyen, T. Sakulyeva

引用次数: 0

Abstract

By way of descriptive and comparative analysis, the subscriber bases and revenues of television, fixed and mobile telephony, and fixed and mobile broadband segments of the Russian and Vietnamese telecommunications markets for the period of 2015-2019 were analysed. The results of the study revealed similar global trends in the telecommunications markets of Russia and Vietnam. Fixed and mobile telephony revenues are declining, since customers prefer new communication technologies to the old ones. The television subscriber base is growing in both countries; TV revenues are increasing in the Russian market and somewhat declining in the Vietnamese telecommunications market. With further penetration of broadband, more customers are upgrading their television from Free TV to Pay TV (IPTV and OTT services). The results of the study confirmed the global consumer trends in telecommunications markets and the applicability of approaches used herein for other countries.

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俄罗斯和越南电信市场消费趋势分析

通过描述和比较分析，分析了2015-2019年期间俄罗斯和越南电信市场的电视、固定和移动电话以及固定和移动宽带部分的用户基础和收入。研究结果显示，俄罗斯和越南的电信市场也出现了类似的全球趋势。固定电话和移动电话的收入正在下降，因为客户更喜欢新的通信技术而不是旧的。这两个国家的电视用户基数都在增长;俄罗斯市场的电视收入正在增加，而越南电信市场的收入则有所下降。随着宽带的进一步普及，越来越多的客户将他们的电视从免费电视升级为付费电视(IPTV和OTT服务)。这项研究的结果证实了电信市场的全球消费趋势以及本文所采用的方法对其他国家的适用性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australian Journal of Telecommunications and the Digital Economy Social Sciences-Communication

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： The Journal of Telecommunications and the Digital Economy (JTDE) is an international, open-access, high quality, peer reviewed journal, indexed by Scopus and Google Scholar, covering innovative research and practice in Telecommunications, Digital Economy and Applications. The mission of JTDE is to further through publication the objective of advancing learning, knowledge and research worldwide. The JTDE publishes peer reviewed papers that may take the following form: *Research Paper - a paper making an original contribution to engineering knowledge. *Special Interest Paper – a report on significant aspects of a major or notable project. *Review Paper for specialists – an overview of a relevant area intended for specialists in the field covered. *Review Paper for non-specialists – an overview of a relevant area suitable for a reader with an electrical/electronics background. *Public Policy Discussion - a paper that identifies or discusses public policy and includes investigation of legislation, regulation and what is happening around the world including best practice *Tutorial Paper – a paper that explains an important subject or clarifies the approach to an area of design or investigation. *Technical Note – a technical note or letter to the Editors that is not sufficiently developed or extensive in scope to constitute a full paper. *Industry Case Study - a paper that provides details of industry practices utilising a case study to provide an understanding of what is occurring and how the outcomes have been achieved. *Discussion – a contribution to discuss a published paper to which the original author''s response will be sought. Historical - a paper covering a historical topic related to telecommunications or the digital economy.