“Israel is Drying, Again”: Constructing Resilience Discourses in Televised Water Conservation Campaigns

IF 3 3区社会学 Q1 COMMUNICATION

Environmental Communication-A Journal of Nature and Culture Pub Date : 2022-08-18 DOI:10.1080/17524032.2022.2105374

Shai Kassirer

{"title":"“Israel is Drying, Again”: Constructing Resilience Discourses in Televised Water Conservation Campaigns","authors":"Shai Kassirer","doi":"10.1080/17524032.2022.2105374","DOIUrl":null,"url":null,"abstract":"ABSTRACT Water conservation campaigns (WCC) are a common tool for mitigating droughts and water scarcity by encouraging reductions in household consumption. This paper moves beyond examining the impact of WCCs on consumption to look at the ways in which these campaigns discursively construct notions of water resilience. By analyzing eight televised WCCs produced by the Israel Water Authority from 2008 to 2018 in response to recurring droughts, this paper shows how discourses of resilience are audio-visually and symbolically constructed and represented to the public. The results indicate that a variety of opposite and competing discursive strategies were used in these campaigns: motivational, instructive or informative, fear/hope, nationalistic/individualistic and eco-centric/anthropocentric. The longitudinal comparison reveals how the discourse of water resilience evolved over the years from resilience by resistance to transformation and adaptation, confined to depolitical ethical-individual behavioral change while ignoring government responsibility, systemic social-environmental causes of the problem, and climate change.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":"17 1","pages":"739 - 756"},"PeriodicalIF":3.0000,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Environmental Communication-A Journal of Nature and Culture","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/17524032.2022.2105374","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 1

Abstract

ABSTRACT Water conservation campaigns (WCC) are a common tool for mitigating droughts and water scarcity by encouraging reductions in household consumption. This paper moves beyond examining the impact of WCCs on consumption to look at the ways in which these campaigns discursively construct notions of water resilience. By analyzing eight televised WCCs produced by the Israel Water Authority from 2008 to 2018 in response to recurring droughts, this paper shows how discourses of resilience are audio-visually and symbolically constructed and represented to the public. The results indicate that a variety of opposite and competing discursive strategies were used in these campaigns: motivational, instructive or informative, fear/hope, nationalistic/individualistic and eco-centric/anthropocentric. The longitudinal comparison reveals how the discourse of water resilience evolved over the years from resilience by resistance to transformation and adaptation, confined to depolitical ethical-individual behavioral change while ignoring government responsibility, systemic social-environmental causes of the problem, and climate change.

查看原文本刊更多论文

“以色列再次干旱”:在电视节水运动中构建弹性话语

水资源保护运动(WCC)是通过鼓励减少家庭消费来缓解干旱和水资源短缺的常用工具。本文不仅考察了水资源回收对消费的影响，还考察了这些活动话语建构水恢复力概念的方式。通过分析2008年至2018年以色列水务局为应对反复发生的干旱而制作的8个电视wcc，本文展示了如何通过视听和象征性的方式构建和呈现给公众。结果表明，在这些运动中使用了各种相反和相互竞争的话语策略:激励性、指导性或信息性、恐惧/希望、民族主义/个人主义和生态中心/人类中心。纵向比较揭示了多年来关于水恢复力的论述是如何从抵抗转型和适应的恢复力演变而来的，局限于政治伦理-个人行为改变，而忽视了政府责任、问题的系统性社会环境原因和气候变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Environmental Communication-A Journal of Nature and Culture Multiple-

CiteScore

6.30

自引率

7.40%

发文量

期刊介绍： Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.