Guidelines for the Analysis of IT Business Models and Strategic Positioning of IT-Products

Abstract

Depending on the perspectives and the stage within the life cycle IT product are viewed and managed differently. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models purposeful and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf, license plus service, project, and system service.