Physical Activity Using Social Media During the COVID-19 Pandemic: The Perceptions of Sports Science Students

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Physical Culture and Sport Studies and Research Pub Date : 2021-11-26 DOI:10.2478/pcssr-2021-0022

S. López-Carril, P. Escamilla-Fajardo, Mario Alguacil-Jiménez

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引用次数: 4

Abstract

Abstract During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online questionnaire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Significant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with customers and offer innovative PA proposals in the challenging period brought on by COVID-19.

查看原文本刊更多论文

COVID-19大流行期间使用社交媒体的体育活动:体育科学系学生的看法

在COVID-19封锁期间，体育组织和公司不得不通过提供在家进行体育活动(PA)的替代方案来寻找与客户联系的新方式。本研究探讨了175名体育科学本科生在西班牙第一次COVID-19封锁期间(2020年3月至5月)对社交媒体(SM)和PA模式的看法。学生们在家中完成了一份特别的在线调查问卷。数据分析采用SPSS 23.0软件进行描述性和推理分析(t检验)。结果表明，在新冠疫情封锁期间，参与者使用SM来可视化或实践PA，将SM平台视为激励自己执行PA，推广PA或学习新培训学科的渠道。在使用SM的PA实践方面，发现显著的性别差异，女性得分高于男性。YouTube和Instagram是最常用的观看或练习PA的SM平台。就实际意义而言，本研究加强了SM在体育管理中的作用，为创造与客户联系的机会，并在COVID-19带来的挑战时期提供创新的PA建议。

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来源期刊

Physical Culture and Sport Studies and Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

0.00%

发文量

审稿时长

4 weeks

期刊介绍： Physical Culture and Sport. Studies and Research is directed to the representatives of the social sciences of sport (philosophers, sociologists, psychologists, pedagogues, managers of sport, and theoreticians of sport from particular or general point of view). The main goal of the journal is to present the most current (and only the best) papers from European, Western and Eastern countries of the world. It focuses on symbolic, axiological, and comparative aspects of contemporary sport. We dedicated this journal to humanists, social researchers, students, and practitioners.