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Brand Globalization, Country Brand Image, and the Spillover Effect of Within/Outside Product Category

Journal of East China Normal University Pub Date : 2020-11-23 DOI:10.16382/J.CNKI.1000-5579.2020.06.014
He Jiaxun, Huang Haiyang, He Ying
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品牌全球化、国家品牌形象与品类内外溢出效应
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Journal of East China Normal University
Journal of East China Normal University
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