MARKETING TEA IN THE MIDDLE EAST

茶叶科学 Pub Date : 2015-12-17 DOI:10.20425/IJTS.V2I3.4607

M. Gerami

引用次数: 1

Abstract

Tea, as a beverage, is drunk by more than half of the world’s population. In some countries, tea, if not the most favorite drink, is the second most favorite drink after water. Consumers of tea have their own preferences as to the quality of the tea they drink. In certain tea consuming nations, regardless of price consumers buy the tea that they prefer. In Iran consumers pay twice or thrice as much to buy the tea they prefer. Hence, it is important to provide the quality of tea that each segment of the market requires rather than the tea that is produced locally or the tea that is priced lower than others.

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在中东推销茶叶

茶作为一种饮料，被世界上一半以上的人口饮用。在一些国家，茶即使不是最受欢迎的饮料，也是仅次于水的第二受欢迎的饮料。茶的消费者对他们喝的茶的质量有自己的偏好。在某些茶叶消费国，无论价格如何，消费者都会购买他们喜欢的茶。在伊朗，消费者花两到三倍的钱买他们喜欢的茶。因此，重要的是提供每个细分市场所需的茶叶质量，而不是当地生产的茶叶或价格低于其他地方的茶叶。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

茶叶科学

CiteScore

1.50

自引率

0.00%

发文量

2558

期刊介绍： The Journal of Tea Science was established in August 1964, approved by the Publicity Department, CCCPC. Its title was inscribed by Zhu De, the chairman of CCCPC. It was discontinued during the Cultural Revolution in 1966, and it was reissued in August 1984, approved by the State Scientific and Technological Commission.Academicians Chen Zongmao and Liu Zhonghuaof the Chinese Academy of Engineering served as the directors of the editorial board. The Journal of Tea Science is managed by the China Association for Science and Technology,sponsored by the China Tea Science Society and the Tea Research Institute of the Chinese Academy of Agricultural Sciences, and edited and published by the editorial office of the Journal of Tea Science. It is the only one of Chinese core journals in the field of tea science that is included in the core library of the Chinese Science Citation Database.Its Domestic Unified Serial Number is CN 33-1115/S, its International Standard Serial Number is ISSN 1000-369X and its International publication name code is CODEN-CHKEF4. At present, the Journal of Tea Science is a bimonthly publication, published in the middle of the month, with a book size of 16.