{"title":"Imagining the Perfect Asian Woman Through Hate: Michelle Phan, Anti-Phandom, and Asian Diasporic Beauty Cultures","authors":"T. Tran","doi":"10.1093/ccc/tcz057","DOIUrl":null,"url":null,"abstract":"\n This article examines the predominately Asian American “Anti-Phandom” community on GuruGossiper.com to explore how anti-fans of YouTube star Michelle Phan engage with ideologies of beauty cultures within Asian diasporic contexts. For many, Anti-Phandom provides an online space where personal concerns about female Asian beauty standards can be negotiated through Michelle Phan. Within these conversations, I argue Anti-Phans display forms of resistance to Phan's postfeminist forms of female empowerment on racial and ethnic terms. However, these counters to Phan's notions of beauty also produce a rubric of the beautiful Asian woman which renders difference as ugly, creating idealized definitions of racial beauty and Asian/American cultures based on essentialized categories that police diasporic women.","PeriodicalId":54193,"journal":{"name":"Communication Culture & Critique","volume":"55 70 1","pages":"349-366"},"PeriodicalIF":1.5000,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Culture & Critique","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/ccc/tcz057","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
This article examines the predominately Asian American “Anti-Phandom” community on GuruGossiper.com to explore how anti-fans of YouTube star Michelle Phan engage with ideologies of beauty cultures within Asian diasporic contexts. For many, Anti-Phandom provides an online space where personal concerns about female Asian beauty standards can be negotiated through Michelle Phan. Within these conversations, I argue Anti-Phans display forms of resistance to Phan's postfeminist forms of female empowerment on racial and ethnic terms. However, these counters to Phan's notions of beauty also produce a rubric of the beautiful Asian woman which renders difference as ugly, creating idealized definitions of racial beauty and Asian/American cultures based on essentialized categories that police diasporic women.
期刊介绍:
CCC provides an international forum for critical research in communication, media, and cultural studies. We welcome high-quality research and analyses that place questions of power, inequality, and justice at the center of empirical and theoretical inquiry. CCC seeks to bring a diversity of critical approaches (political economy, feminist analysis, critical race theory, postcolonial critique, cultural studies, queer theory) to bear on the role of communication, media, and culture in power dynamics on a global scale. CCC is especially interested in critical scholarship that engages with emerging lines of inquiry across the humanities and social sciences. We seek to explore the place of mediated communication in current topics of theorization and cross-disciplinary research (including affect, branding, posthumanism, labor, temporality, ordinariness, and networked everyday life, to name just a few examples). In the coming years, we anticipate publishing special issues on these themes.