The Study of Sports Events Broadcasting Design –The 2022 National Intercollegiate Athletic Games as an Example

Abstract

Sports have long shed their conventional look and become more commercialized with coverage by the media and business activities. The continuous development of the media has drawn it closer to sports, and television broadcasting is an important facilitator in making sports events widely popular among people.The sports of table tennis require the use of a small court and a small ball played in a fast speed with strong rotation and variable landing points. These characteristics also lead to some limitations, which may greatly reduce audiences’ sense of immersion, experience and participation in events; and the screen design of television broadcast becomes very important. Therefore, this study takes the 2022 National Intercollegiate Athletic Games as a case study to analyze its broadcast screen design, hoping to provide suggestions on the screen design for similar sports events broadcasted in the future.