The differential effects of self-identity appeals on consumers’ intentions to purchase socially responsible products with hedonic and utilitarian values

IF 1.8 3区心理学 Q3 PSYCHOLOGY, SOCIAL

Social Influence Pub Date : 2023-08-10 DOI:10.1080/15534510.2023.2242614

Chi‐Cheng Luan

引用次数: 0

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自我认同诉求对消费者购买具有享乐价值和功利价值的社会责任产品意愿的差异影响

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来源期刊

Social Influence PSYCHOLOGY, SOCIAL-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.