Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods

IF 1.9 4区管理学 Q3 BUSINESS

Consumption Markets & Culture Pub Date : 2020-09-02 DOI:10.1080/10253866.2019.1653288

Nada Elnahla

引用次数: 12

Abstract

ABSTRACT This film review of Black Mirror: Bandersnatch, released by Netflix in 2018, discusses the nature of the interactive genre, focusing on its current and future effects on data mining, product placement, and programmatic advertising, highlighting the new, evolving role played by the viewer.

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黑镜:Bandersnatch和Netflix如何操纵我们这些新神

Netflix于2018年发布的《黑镜:大盗》影评探讨了互动类型的本质，重点讨论了其对数据挖掘、植入式广告和程序化广告的当前和未来影响，并强调了观众所扮演的新的、不断演变的角色。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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