PENGARUH PELATIHAN DAN KREATIVITAS TERHADAP PENGEMBANGAN USAHA PADA USAHA KECIL DAN MENENGAH DI PERKAMPUNGAN INDUSTRI KECIL PULOGADUNG JAKARTA TIMUR

Abstract

This research aims to determine influence the training and creativity on business development at small and medium enterprises small village industry Pulogadung East Jakarta. The research used survey method with correlational approach. Data recording, questionnaire are research technique. This research used the classic assumption test, multiple regression analysis and hypothesis test. Based on the results showed positive effect of training on business development with tcount (3,600) > ttable(1,697), positive effect of creativity on business development with tcount (3,185) > ttable(1,697) and positive effect of training and creativity on business development with Fcount(16,688) > Ftabie(3,316). Influence variations of two independent variables can be determined based on the R with value 0,527. This, 52,7% variation in business development was affected by the training and creativity and remaining were influenced by other factors outside the research model. Simultaneously, the strength of the relation between the variable of business development, training and creativity was strong, amount for 0,726. Key Words: training, creativity, business development