Does destination advertisement affect travel motivation, emotion regulation, and visit intention formation?

IF 4.4 3区管理学 Q2 BUSINESS

Service Business Pub Date : 2023-04-06 DOI:10.1007/s11628-023-00531-1

Wee-Kheng Tan, Chia-Hua Fan

引用次数: 1

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目的地广告是否影响旅游动机、情绪调节和旅游意向形成?

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来源期刊

Service Business Multiple-

CiteScore

9.10

自引率

18.60%

发文量

期刊介绍： The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.