Heterodox approaches to save the day: A framework for analysing data-related innovation in legacy media businesses

IF 2.3 1区文学 Q1 COMMUNICATION

Media, Culture & Society Pub Date : 2023-02-18 DOI:10.1177/01634437231155558

Hanna Jemmer, Indrek Ibrus

{"title":"Heterodox approaches to save the day: A framework for analysing data-related innovation in legacy media businesses","authors":"Hanna Jemmer, Indrek Ibrus","doi":"10.1177/01634437231155558","DOIUrl":null,"url":null,"abstract":"That legacy media organisations are struggling in this era of global platformisation and datafication is well established. Yet, the power of platforms as well as critiques of them could be seen as being framed and facilitated by the prevailing forms of neoclassical economics. This paper addresses how analysis and planning of data-driven innovation in legacy media organisations could benefit from the perspectives deriving from heterodox economics. Using approaches within heterodox economics as a foundation, we build on two novel conceptual frameworks – innovation commons and cross-innovation systems, where decentralisation of media markets and collaboration between agents on different levels are central. Further, three tools – open data, blockchains and agent-based modelling (ABM) – offer ways to operationalise these frameworks. Central to these tools are further democratisation and growing complexity, openness and dynamism that enable media organisations to identify paths towards data-driven innovation that could improve the competitiveness of the legacy media industry in the platform economy.","PeriodicalId":18417,"journal":{"name":"Media, Culture & Society","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2023-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media, Culture & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/01634437231155558","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

Abstract

That legacy media organisations are struggling in this era of global platformisation and datafication is well established. Yet, the power of platforms as well as critiques of them could be seen as being framed and facilitated by the prevailing forms of neoclassical economics. This paper addresses how analysis and planning of data-driven innovation in legacy media organisations could benefit from the perspectives deriving from heterodox economics. Using approaches within heterodox economics as a foundation, we build on two novel conceptual frameworks – innovation commons and cross-innovation systems, where decentralisation of media markets and collaboration between agents on different levels are central. Further, three tools – open data, blockchains and agent-based modelling (ABM) – offer ways to operationalise these frameworks. Central to these tools are further democratisation and growing complexity, openness and dynamism that enable media organisations to identify paths towards data-driven innovation that could improve the competitiveness of the legacy media industry in the platform economy.

查看原文本刊更多论文

挽救局面的非正统方法:分析传统媒体业务中与数据相关的创新的框架

传统媒体机构在这个全球平台化和数据化的时代举步维艰，这是众所周知的。然而，平台的力量以及对它们的批评可以被视为是由新古典经济学的主流形式所构建和促进的。本文讨论了传统媒体组织中数据驱动创新的分析和规划如何从非正统经济学的观点中受益。以非正统经济学中的方法为基础，我们建立了两个新的概念框架——创新公地和交叉创新系统，其中媒体市场的分散化和不同层面的代理人之间的合作是核心。此外，三种工具——开放数据、区块链和基于代理的建模(ABM)——提供了操作这些框架的方法。这些工具的核心是进一步的民主化和日益增长的复杂性、开放性和活力，这使媒体组织能够找到数据驱动创新的道路，从而提高传统媒体行业在平台经济中的竞争力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Media, Culture & Society Multiple-

CiteScore

6.40

自引率

12.10%

发文量

101

期刊介绍： Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.