Renewed semiotics, revisited concepts, new proposals. A few gazes at Maria Giulia Dondero’s approach to the image

Abstract

o say that reading Maria Giulia Dondero’s book The Language of Images. The Forms and the Forces is a journey through the fascinating world of images is not enough. To say that it is another of the many books devoted to visual semiotics is to say nothing. The book I am reflecting on here is a proposal for an innovative gaze (sic!) at a single image, an image in relation to other images, and, finally, at big visual data in semiotic optics.