The application of social responsibility in Jordanian banks and its impact on the competitive feature from the point of view of banks’ employees

Morad Khaled Radaideh, Anwar Nahar Al Azam
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引用次数: 3

Abstract

The study aims to identify the reality of the application of social responsibility in Jordanian banks, and its impact on competitive advantage. It also seeks to determine the most important pillars of the Jordanian banks that facilitate the success of social responsibility with a view to achieve its objectives in favor of the related parties. This happens through trying to identify the extent of the application of social responsibility within the nine following dimensions: community, environment, customers, employees, shareholders, government, suppliers, competitors, minorities and people with special needs. In order to achieve that, the researchers selected a random sample of 170 employees of the study population and the bank employees in the scope of various aspects of their work. Questionnaires were also distributed to managers of banks directorates and branches; they included 45 paragraphs about social responsibility and 16 paragraphs about competitive advantage. Data were integrated into the computer and processed using SPSS statistical program. The study concluded that social responsibility is a subject of interest, along with competitive advantage for banks. It also found out that there is a relationship between social responsibility and competitive advantage among directorates and branches under study.

从银行员工的角度看约旦银行社会责任的运用及其对竞争特征的影响
该研究旨在确定约旦银行社会责任应用的现实,及其对竞争优势的影响。它还试图确定约旦银行促进社会责任成功的最重要支柱,以期实现有利于有关各方的目标。这是通过试图确定社会责任在以下九个方面的应用程度来实现的:社区、环境、客户、员工、股东、政府、供应商、竞争对手、少数群体和有特殊需要的人。为了实现这一点,研究人员选择了170名员工的随机样本的研究人口和银行员工在他们的工作的各个方面的范围。还向银行主管部门和分行的经理分发了调查表;其中有45段关于社会责任,16段关于竞争优势。将数据录入计算机,使用SPSS统计程序进行处理。该研究得出的结论是,社会责任和竞争优势都是银行感兴趣的主题。研究还发现,企业社会责任与竞争优势之间存在一定的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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