Role of pro-environmental post-purchase behaviour in green consumer behaviour

Rajyalakshmi Nittala, Venkata Rajasekhar Moturu
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引用次数: 8

Abstract

Purpose The purchase of green products is not the finale of green consumer behaviour but the environmental concern is crucial in post-purchase behaviour. Studies on pro-environmental purchase behaviour are abundant and but studies on environmental concern in use, evaluation and disposal are scarce. This paper aims to examine the pro-environmental factors influencing post-purchase behaviour and their impact on green consumer behaviour. Design/methodology/approach Data for this study was collected from the respondents with the help of a structured questionnaire. Data is analysed using factor analysis to examine the important factors influencing post-purchase variables and green consumer behaviour and the multiple regression to understand the contribution of post-purchase variables to green consumer behaviour. Findings Eco-conscious, risk and comfort in user behaviour, satisfaction and eco-appraisal in evaluation behaviour and eco-conscience, disposal challenges and eco-responsible in disposal behaviour are the vital factors. Eco-conscious and comfort in use, satisfaction in evaluation and eco-conscience, disposal challenges and eco-responsible behaviour in disposal are positively related to green consumer behaviour and risk in use and eco-appraisals in the evaluation are insignificant. Originality/value Considering the very limited studies on green post-purchase behaviour, this study provides insights into the pro-environmental post-purchase behaviour and its contribution to green consumer behaviour.
亲环境购后行为在绿色消费者行为中的作用
目的购买绿色产品并不是绿色消费行为的终点,但环境关注在购买后行为中起着至关重要的作用。对亲环境购买行为的研究较多,但对使用、评价和处置过程中环境问题的研究较少。本文旨在研究影响购后行为的亲环境因素及其对绿色消费者行为的影响。设计/方法/方法本研究的数据是在结构化问卷的帮助下从受访者那里收集的。运用因子分析法对数据进行分析,考察购后变量与绿色消费者行为的重要影响因素,并运用多元回归法了解购后变量对绿色消费者行为的影响。用户行为的生态意识、风险和舒适、评价行为和生态意识的满意和生态评价、处置行为的挑战和生态责任是至关重要的因素。使用中的生态意识和舒适度、评价中的满意度和生态良心、处置中的挑战和处置中的生态责任行为与使用中的绿色消费者行为和风险呈正相关,评价中的生态评价不显著。独创性/价值考虑到对绿色购后行为的研究非常有限,本研究提供了对亲环境购后行为及其对绿色消费者行为的贡献的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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