Index-based Analysis of Georgian Wine Export's Competitiveness on a Global Market

Abstract

The main objective of the article is to determine competitiveness of Georgian wine exports. Initially, it is shown the current situation of Georgian wine export industry. In analysis part it is taken first 28 countries, where Georgia exports the wine and the period is defined from 2008-2018. In the methodological part, in order to determine competitiveness of Georgian wine it is used the Trade Intensity Index, Revealed Comparative Advantage Index (Balassa Index) and the competitiveness Index of Wine Exports between Georgia and other countries. Based on the results and discussion it should be concluded that Georgia has revealed comparative advantage in the international wine market. In the international market it is difficult for Georgia to compete large-volume wine production EU countries: France, Italy and Germany. The revealed comparative advantage for USA and Canada is low on the international wine market. However, it is hard for Georgia to compete with the USA wines on the international market, while Georgian wines are more competitive than Canadian.