Investigating Types of Second Screeners and Their Social Media Behaviors

Q4 Computer Science

International Journal of Information and Communication Technology Pub Date : 2022-08-22 DOI:10.51548/joctec-2022-006

Ke Jiang, Ruobing Li, Lance Porter, Rui Wang

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引用次数: 0

Abstract

Using survey data on second screening activities while watching eight types of television programs among 570 Twitter users, we identified four types of second screeners: Specifically, Second Screeners for Politics and News mainly second screens for political events and news; Second Screeners for Sporting Events and Commercials mostly second screens for sporting events and commercials; High Second Screeners second screens all eight types of television programming, with particularly high levels while watching scripted dramas, situation comedies, and live television programming; Low Second Screeners do not exhibit salient second screening behaviors. Matching survey data with a year’s worth of Twitter activities from survey respondents, this paper extends the previous research on second screening as purposive hybrid media practice by examining how fine-grained Twitter behaviors are associated with four types second screeners. We discuss the implications of how different types of television programs can better engage with different types of second screeners.

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调查第二筛选者的类型及其社交媒体行为

通过对570名Twitter用户在观看8种电视节目时的二次筛选活动的调查数据，我们确定了四种类型的二次筛选者:具体来说，政治和新闻的第二筛选者主要是政治事件和新闻的第二筛选者;体育赛事和商业广告的第二屏幕主要是体育赛事和商业广告的第二屏幕;高二次筛选者对所有八种电视节目都进行二次筛选，在观看剧本剧、情景喜剧和电视直播节目时，二次筛选的水平尤其高;低二次筛选者没有表现出明显的二次筛选行为。将调查数据与调查对象一年的Twitter活动相匹配，本文通过研究细粒度Twitter行为与四种类型的二次筛选者之间的关系，扩展了之前关于二次筛选作为有目的混合媒体实践的研究。我们讨论了不同类型的电视节目如何更好地吸引不同类型的第二屏幕的含义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Information and Communication Technology Computer Science-Information Systems

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： IJICT is a refereed journal in the field of information and communication technology (ICT), providing an international forum for professionals, engineers and researchers. IJICT reports the new paradigms in this emerging field of technology and envisions the future developments in the frontier areas. The journal addresses issues for the vertical and horizontal applications in this area. Topics covered include: -Information theory/coding- Information/IT/network security, standards, applications- Internet/web based systems/products- Data mining/warehousing- Network planning, design, administration- Sensor/ad hoc networks- Human-computer intelligent interaction, AI- Computational linguistics, digital speech- Distributed/cooperative media- Interactive communication media/content- Social interaction, mobile communications- Signal representation/processing, image processing- Virtual reality, cyber law, e-governance- Microprocessor interfacing, hardware design- Control of industrial processes, ERP/CRM/SCM