Entrepreneurial intention: The role of the perceived benefits of digital technology

IF 1.2 4区管理学 Q3 ECONOMICS

South African Journal of Economic and Management Sciences Pub Date : 2023-05-31 DOI:10.4102/sajems.v26i1.4936

E. S. Nkwei, P. Rambe, A. Simba

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引用次数: 1

Abstract

Background: Existing research recognises that entrepreneurship orientation (EO) is essential for success. However, the mediating role of EO in driving entrepreneurial intention (EI) amongst young adults, especially in the context of the digital revolution, remains largely underexplored.Aim: Accordingly, this study aimed to investigate the mediated effect of risk taking, innovativeness, and proactiveness on EI in an emerging economy.Setting: The sample for this study was drawn from the young adult population in South Africa who understands the concept of entrepreneurship.Method: In the study, a quantitative method to collect the data is used, while structural equation modelling is used to test the extended theory of planned behaviour (TPB).Results: Findings indicate that risk taking mediates the effects of attitude, entrepreneurial capability, and the perceived benefits of digital technology on EI. The results did not support the mediating function of proactiveness and innovativeness. In fact, this result challenges the TPB’s simplistic structure and reveals the prominent role of risk taking in determining TPB predictors.Conclusion: Given the significance of risk taking, governments and entrepreneurship centres are urged to promote risk taking in all their entrepreneurship development programmes.Contribution: Considering the significance of the global digital transformation, this study extends the TPB by incorporating the perceived benefits of digital technology among the predictors of entrepreneurial intent. It also emphasises the role of risk taking in mediating the effects of these predictors on the entrepreneurial intention of young adults in South Africa.

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创业意向:数字技术感知利益的作用

背景:现有研究认识到创业导向(EO)是成功的关键。然而，在年轻人中，尤其是在数字革命的背景下，创业意向在推动创业意向(EI)中的中介作用在很大程度上仍未得到充分探索。目的:本研究旨在探讨新兴经济体中风险承担、创新能力和主动性对情商的中介作用。设置:本研究的样本来自南非的年轻人，他们了解创业的概念。方法:采用定量方法收集数据，采用结构方程模型对规划行为扩展理论(TPB)进行检验。结果:风险承担在态度、创业能力和数字技术感知利益对EI的影响中起中介作用。研究结果不支持主动性和创新性的中介作用。事实上，这一结果挑战了TPB结构的简单化，揭示了风险承担在确定TPB预测因子中的突出作用。结论:鉴于承担风险的重要性，敦促各国政府和企业精神中心在其所有企业精神发展方案中促进承担风险。贡献:考虑到全球数字化转型的重要性，本研究通过将数字技术的感知利益纳入创业意图的预测因素，扩展了TPB。它还强调了风险承担在调节这些预测因素对南非年轻人创业意向的影响方面的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

South African Journal of Economic and Management Sciences Multiple-

CiteScore

2.30

自引率

9.10%

发文量

审稿时长

52 weeks

期刊介绍： The South African Journal of Economic and Management Sciences (SAJEMS) is a leading South African-based publication for interdisciplinary research in the economic and management sciences. The journal publishes and disseminates high-quality academic articles that contribute to the better understanding of the interaction between economic, environmental and social perspectives as applicable to the broader management sciences in an African environment. The editorial board therefore invites authors to submit their research from areas such as economics, finance, accounting, human capital, marketing and other related disciplines that break down common intellectual silos and prepares a new path for debate on the operation and development of sustainable markets and organisations as relevant to the broader African context.