{"title":"Re-Engineering Charter Life: Transforming a Long Term Assurer in South Africa","authors":"D. Remenyi","doi":"10.1002/(SICI)1099-0828(199604)3:2<13::AID-BCR58>3.0.CO;2-5","DOIUrl":null,"url":null,"abstract":"Despite the high failure rate among those who attempt to re-engineer or transform their businesses there are still a number of successes. This case study, which examines how a long time assurer in South Africa totally transformed its business, and in so doing improved their performance more than 10-fold, deals with the issues of changing marketing strategy, organizational structure, as well as establishing a learning organization and taking fuller advantage of outsourcing opportunities. The case study reports on a project which has now been operating for some 4 years and which has delivered some very substantial improvements in the performance of the organization.","PeriodicalId":100208,"journal":{"name":"Business Change and Re-engineering","volume":"7 1","pages":"13-25"},"PeriodicalIF":0.0000,"publicationDate":"1996-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Change and Re-engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/(SICI)1099-0828(199604)3:2<13::AID-BCR58>3.0.CO;2-5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Despite the high failure rate among those who attempt to re-engineer or transform their businesses there are still a number of successes. This case study, which examines how a long time assurer in South Africa totally transformed its business, and in so doing improved their performance more than 10-fold, deals with the issues of changing marketing strategy, organizational structure, as well as establishing a learning organization and taking fuller advantage of outsourcing opportunities. The case study reports on a project which has now been operating for some 4 years and which has delivered some very substantial improvements in the performance of the organization.