Content Analysis of the Facebook Pages of Selected Academic Libraries in Vietnam

Q3 Social Sciences

Journal of Information Science Theory and Practice Pub Date : 2021-01-01 DOI:10.1633/JISTAP.2021.9.1.6

Duong Thi Phuong Chi

引用次数: 1

Abstract

This study explores Facebook use in Vietnamese academic libraries by analysing libraries’ posts on their Facebook pages and library users’ interaction with those posts. A total of 260 posts on four academic libraries’ Facebook pages were examined using the content analysis method. The findings reveal that Facebook was mainly used to encourage reading and to transmit announcements. Most of the academic libraries published one post a week. The photo was the most frequent media type of libraries’ posts and gained a higher level of interaction than other posts. According to the research results, the user engagement was low, and the user interaction with libraries’ posts generally was in the form of reaction. The findings can help better understand Facebook use in Vietnamese academic libraries and may assist libraries in creating a plan for using Facebook more effectively.

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越南部分高校图书馆Facebook页面内容分析

本研究通过分析图书馆在其Facebook页面上的帖子以及图书馆用户与这些帖子的互动，探讨了越南学术图书馆的Facebook使用情况。研究人员使用内容分析方法，对四所大学图书馆Facebook页面上的260条帖子进行了分析。调查结果显示，Facebook主要用于鼓励阅读和传播公告。大多数学术图书馆每周发布一篇帖子。照片是图书馆帖子中最常见的媒体类型，并且获得了比其他帖子更高的互动水平。研究结果显示，用户参与度较低，用户与图书馆帖子的互动普遍以反应的形式进行。研究结果可以帮助更好地了解Facebook在越南高校图书馆的使用情况，并可能帮助图书馆制定更有效地使用Facebook的计划。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Information Science Theory and Practice Social Sciences-Library and Information Sciences

CiteScore

1.10

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： The Journal of Information Science Theory and Practice (JISTaP) is an international journal that aims at publishing original studies, review papers and brief communications on information science theory and practice. The journal provides an international forum for practical as well as theoretical research in the interdisciplinary areas of information science, such as information processing and management, knowledge organization, scholarly communication and bibliometrics. To foster scholarly communication among researchers and practitioners of library and information science around the globe, JISTaP offers a no-fee open access publishing venue where a team of dedicated editors, reviewers and staff members volunteer their services to ensure rapid dissemination and communication of scholarly works that make significant contributions. In a modern society, where information production and consumption grow at an astronomical rate, the science of information management, organization, and analysis is invaluable in effective utilization of information. The key objective of the journal is to foster research that can contribute to advancements and innovations in the theory and practice of information and library science so as to promote timely application of the findings from scientific investigations to everyday life. Recognizing the importance of the global perspective with understanding of region-specific issues, JISTaP encourages submissions of manuscripts that discuss global implications of regional findings as well as regional implications of global findings.