Business Model, Market Competition and Marketing Strategy of Internet + Community Shared Elderly Care

Abstract

Currently, young people in China are lacking in skills in taking care of the elderly, and there is an urgent need for social institutions to take care of the elderly. The market demand for taking care of the elderly is constantly increasing. In response to this situation, we propose the Internet + Community Shared Elderly Care Model. This paper first introduces the core mechanism, platform deployment, main business, monitoring system, etc. of Internet + Community Shared Elderly Care Model. Secondly, the business model of this project was analyzed from aspects such as customer segmentation and key business. Finally, the market competition situation of this project was analyzed and marketing strategies were proposed.