User profiling and role evaluation of government microbloggers in the context of public emergencies

IF 3.1 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Online Information Review Pub Date : 2022-12-14 DOI:10.1108/oir-10-2021-0509

Lu An, Yan Shen, Yanfang Tao, Gang Li, Chuanming Yu

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引用次数: 0

Abstract

PurposeThis study aims to profile the government microbloggers and evaluate their roles. The results can help improve the governments' response capability to public emergencies.Design/methodology/approachThis study proposes the user profiling and role evaluation model of government microbloggers in the context of public emergencies. The indicators are designed from the four dimensions of time, content, scale and influence, and the feature labels are identified. Three different public emergencies were investigated, including the West Africa Ebola outbreak, the Middle East respiratory syndrome outbreak and the Shandong vaccine case in China.FindingsThe results found that most government microbloggers were follower responders, short-term participants, originators, occasional participants and low influencers. The role distribution of government microbloggers was highly concentrated. However, in terms of individual profiles, the role of a government microblogger varied with events.Social implicationsThe findings can provide a reference for the performance assessment of the government microbloggers in the context of public emergencies and help them improve their ability to communicate with the public and respond to public emergencies.Originality/valueBy analyzing the performance of government microbloggers from the four dimensions of time, content, scale and influence, this paper fills the gap in existing literature on designing the user profiling and role evaluation model of government microbloggers in the context of public emergencies.

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突发公共事件背景下政府微博用户特征与角色评价

目的本研究旨在对政府微博用户进行分析，并对其角色进行评估。研究结果有助于提高政府应对突发公共事件的能力。本研究提出突发公共事件背景下政府微博用户特征与角色评价模型。从时间、内容、规模、影响力四个维度设计指标，识别特征标签。调查了三种不同的突发公共事件，包括西非埃博拉疫情、中东呼吸综合征疫情和中国山东疫苗病例。结果发现，大多数政府微博用户是追随者回应者、短期参与者、发起者、偶尔参与者和低影响力者。政府微博用户角色分布高度集中。然而，就个人形象而言，政府微博用户的角色因事件而异。研究结果可为突发公共事件背景下政府微博用户的绩效评估提供参考，有助于政府微博用户提高与公众沟通和应对突发公共事件的能力。独创性/价值本文从时间、内容、规模、影响力四个维度分析政府微博用户绩效，填补了突发公共事件背景下政府微博用户特征与角色评价模型设计的现有文献空白。

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来源期刊

Online Information Review 工程技术-计算机：信息系统

CiteScore

6.90

自引率

16.10%

发文量

审稿时长

6 months

期刊介绍： The journal provides a multi-disciplinary forum for scholars from a range of fields, including information studies/iSchools, data studies, internet studies, media and communication studies and information systems. Publishes research on the social, political and ethical aspects of emergent digital information practices and platforms, and welcomes submissions that draw upon critical and socio-technical perspectives in order to address these developments. Welcomes empirical, conceptual and methodological contributions on any topics relevant to the broad field of digital information and communication, however we are particularly interested in receiving submissions that address emerging issues around the below topics. Coverage includes (but is not limited to): •Online communities, social networking and social media, including online political communication; crowdsourcing; positive computing and wellbeing. •The social drivers and implications of emerging data practices, including open data; big data; data journeys and flows; and research data management. •Digital transformations including organisations’ use of information technologies (e.g. Internet of Things and digitisation of user experience) to improve economic and social welfare, health and wellbeing, and protect the environment. •Developments in digital scholarship and the production and use of scholarly content. •Online and digital research methods, including their ethical aspects.