Basket loyalty tussle amongst Indian online retailers

Abstract

There is a constant need to study E-Commerce space in any country, especially in one such as India where its growing at a very fast pace. Both online and offline businesses are co-existing as opposed to the belief that online will drive the offline stores out of business, with the possible exception of bookstores, which are seen to be impacting on the closure of traditional bookstores. Online sales have become a key buzzword but the detailed analyses of how they fare, the highlights and the learnings would help in establishing a blueprint. This article analyses these concepts and conclusively concludes based on the findings that India is a hot destination for online companies and the fight for consumer attention through different strategies including delivery options and sales are intensifying amongst the major players in the market.