Promoção sustentável da leitura no Brasil análise dos projetos contemplados com o prêmio ‘Retratos da Leitura’

Abstract

The study approaches sustainability as a trendy topic that intersects several issues, whether environmental, social, cultural, politicalor economic. Given that reading is a social practice, the promotion of reading is directly permeated by sustainability. Therefore, training readers is primarily a social concern, even if there are repercussions in the cultural, political, economic, and environmental spheres. The aim of this research is to understand the possible relationships between reading programs in Brazil and the multidimensionality of sustainability to contribute to the sustainable promotion of reading. It was understood what the multidimensionality of sustainability and the sustainable promotion of reading consist of. Methodologically, the study used the Content Analysis research method. The research focused on 34 Brazilian reading programs retrieved from the database named Plataforma Pró-Leitura. The analysed programs were related to cultural, economic, political, and social sustainability, but not to the environmental one. Hypotheses regarding the relationships were established. The study concludes that it is essential to verify theeffective implementation of actions that can make environmental, cultural, economic, political, and social sustainability included in the different reading promotion projects so that this practice can be effectively understood as sustainable.