Proptech: A qualitative analysis of online real estate brokerage agencies in Spain

IF 1 Q4 MANAGEMENT

Intangible Capital Pub Date : 2022-12-01 DOI:10.3926/ic.2090

Juan Carlos Asensio-Soto, E. Navarro-Astor

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引用次数: 0

Abstract

Purpose: The arrival of new companies that are more technological and scalable to the real estate sector has caused a revolution in a very conservative and not very innovative industry. The main objective of this research is to characterize the business model of proptech online brokerage companies in home sales in Spain, based on the traditional agency model. Design/methodology: Nine semi-structured interviews were conducted with the CEOs and managers of six proptech online real estate brokerage agencies in Spain. Their content was analyzed by means of the study and comparison of common patterns. Findings: During the digitalization process of the brokerage, a regression was detected back to more classic procedures typically found in traditional agencies, thus establishing an important difference as compared to other more transparent markets. Accordingly, a convergence occurs between the different real estate brokerage models (online and traditional), resulting in a hybrid model. Research limitations/implications: The limited number of agencies that operate in the online mode in Spain makes the sample size quite small. Practical implications: The results contribute greater transparency to a traditional sector characterized by its opacity, and they give visibility to the changes that are currently taking place, facilitating information to both professionals and users. Social implications: It contributes to the fulfillment of sustainable development goal number 9, concerning the promotion of development-oriented policies that support the creation of decent jobs, entrepreneurship, creativity and innovation. Originality/value: It expands the scientific literature dedicated to online real estate brokerage in Spain, given that as of today, we have no knowledge of any other published academic work on this topic. The research contributes to the vision that new sector agents have of it and those changes that are occurring within it.

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Proptech:西班牙在线房地产经纪机构的定性分析

目的:对房地产行业来说，技术含量更高、规模更大的新公司的到来，在一个非常保守、不太创新的行业引发了一场革命。本研究的主要目的是在传统代理模式的基础上，表征proptech在线经纪公司在西班牙房屋销售中的商业模式。设计/方法:对西班牙6家proptech在线房地产经纪机构的首席执行官和经理进行了9次半结构化访谈。通过对常用模式的研究和比较，对其内容进行了分析。研究结果:在经纪业务的数字化过程中，我们发现回归到传统代理机构中常见的更经典的程序，从而与其他更透明的市场相比，建立了一个重要的差异。因此，不同的房地产经纪模式(在线和传统)之间发生融合，导致混合模式。研究局限/启示:西班牙以在线模式运营的机构数量有限，使得样本量相当小。实际影响:结果有助于提高以不透明为特征的传统部门的透明度，并使目前正在发生的变化可见，为专业人员和用户提供信息。社会影响:它有助于实现可持续发展目标9，即促进支持创造体面就业、创业、创造和创新的面向发展的政策。原创性/价值:它扩展了专门研究西班牙在线房地产经纪的科学文献，因为截至今天，我们还没有关于这一主题的任何其他已发表的学术工作的知识。这项研究有助于新部门代理人对它的看法，以及它内部正在发生的变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Intangible Capital MANAGEMENT-

CiteScore

1.50

自引率

16.70%

发文量

审稿时长

33 weeks

期刊介绍： The aim of Intangible Capital is to publish theoretical and empirical articles that contribute to contrast, extend and build theories that contribute to advance our understanding of phenomena related with management, and the management of intangibles, in organizations, from the perspectives of strategic management, human resource management, psychology, education, IT, supply chain management and accounting. The scientific research in management is grounded on theories developed from perspectives taken from a diversity of social sciences. Intangible Capital is open to publish articles that, from sociology, psychology, economics and industrial organization contribute to the scientific development of management and organizational science. Intangible Capital publishes scholar articles that contribute to contrast existing theories, or to build new theoretical approaches. The contributions can adopt confirmatory (quantitative) or explanatory (mainly qualitative) methodological approaches. Theoretical essays that enhance the building or extension of theoretical approaches are also welcome. Intangible Capital selects the articles to be published with a double bind, peer review system, following the practices of good scholarly journals. Intangible Capital publishes three regular issues per year following an open access policy. On-line publication allows to reduce publishing costs, and to make more agile the process of reviewing and edition. Intangible Capital defends that open access publishing fosters the advance of scientific knowledge, making it available to everyone. Intangible Capital publishes articles in English, Spanish and Catalan.