{"title":"ROLE OF ORGANIZATIONAL CREATIVITY BETWEEN ARTIFICIAL INTELLIGENCE CAPABILITY AND ORGANIZATIONAL PERFORMANCE","authors":"Oladimeji Fajimolu, P. Okonji, Chinenye Onyemaobi","doi":"10.25105/ber.v23i1.15300","DOIUrl":null,"url":null,"abstract":"This study examines the role of organizational creativity between artificial intelligence capability and organizational performance due to challenges in the area of localization, transparency and data security in the Nigerian banking sector which require maximum attention. It explicates how banking organizations leverage on artificial intelligence capability and deploy artificial intelligence resources in identified areas of business needs in order to achieve performance gains. Using a survey design and a convenience sampling method, 300 questionnaires were distributed among 12 banking organizations and 231 questionnaires were retrieved. Data were analyzed using percentages and the hypotheses were tested using regression analysis. Our findings revealed a strong relationship between artificial intelligence capability and organizational performance. Also, when the mediating variable was simultaneously entered with the independent variable as a predictor of organizational performance, it made the response variable stronger. We concluded that creative deployment of artificial intelligence resources in identified areas of needs in the banking sector will lead to better performance gains. Hence, we recommend that Nigerian banking organizations should deploy artificial intelligence capability creatively in order to enhance organizational performance. Since organizational creativity mediates the relationship between artificial intelligence capability and organizational performance, it implies that by being constructive and innovative in the manner by which managers carry out organizational activities and deploy artificial intelligence capability, organizations stand to achieve better performance gains.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":null,"pages":null},"PeriodicalIF":2.6000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Entrepreneurial Business and Economics Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25105/ber.v23i1.15300","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 1
Abstract
This study examines the role of organizational creativity between artificial intelligence capability and organizational performance due to challenges in the area of localization, transparency and data security in the Nigerian banking sector which require maximum attention. It explicates how banking organizations leverage on artificial intelligence capability and deploy artificial intelligence resources in identified areas of business needs in order to achieve performance gains. Using a survey design and a convenience sampling method, 300 questionnaires were distributed among 12 banking organizations and 231 questionnaires were retrieved. Data were analyzed using percentages and the hypotheses were tested using regression analysis. Our findings revealed a strong relationship between artificial intelligence capability and organizational performance. Also, when the mediating variable was simultaneously entered with the independent variable as a predictor of organizational performance, it made the response variable stronger. We concluded that creative deployment of artificial intelligence resources in identified areas of needs in the banking sector will lead to better performance gains. Hence, we recommend that Nigerian banking organizations should deploy artificial intelligence capability creatively in order to enhance organizational performance. Since organizational creativity mediates the relationship between artificial intelligence capability and organizational performance, it implies that by being constructive and innovative in the manner by which managers carry out organizational activities and deploy artificial intelligence capability, organizations stand to achieve better performance gains.
期刊介绍:
Entrepreneurial Business and Economics Review (EBER), as multi-disciplinary and multi-contextual journal, is dedicated to serve as a broad and unified platform for revealing and spreading economics and management research focused on entrepreneurship, individual entrepreneurs as well as particular entrepreneurial aspects of business. It attempts to link theory and practice in different sections of economics and management by publishing various types of articles, including research papers, conceptual papers and literature reviews. Our geographical scope of interests include Central and Eastern Europe and emerging markets, however we also welcome articles beyond this scope. The Journal accept the articles from the following fields: -Entrepreneurship and Business Studies (in particular entrepreneurship and innovation, strategic entrepreneurship, corporate entrepreneurship, entrepreneurship methodology, new trends in HRM and HRD as well as organizational behaviour, entrepreneurial management, entrepreneurial business, management methodology, modern trends in business studies and organization theory, policies promoting entrepreneurship, innovation, R&D and SMEs, education for entrepreneurship), -International Business and Global Entrepreneurship (especially international entrepreneurship, European business, and new trends in international business, IB methodology), -International Economics and Applied Economics (in particular the role of entrepreneurship and the entrepreneur in economics, international economics including the economics of the European Union and emerging markets, as well as Europeanization, new trends in economics, economics methodology).