ROLE OF ORGANIZATIONAL CREATIVITY BETWEEN ARTIFICIAL INTELLIGENCE CAPABILITY AND ORGANIZATIONAL PERFORMANCE

IF 2.6 Q1 ECONOMICS

Entrepreneurial Business and Economics Review Pub Date : 2023-06-20 DOI:10.25105/ber.v23i1.15300

Oladimeji Fajimolu, P. Okonji, Chinenye Onyemaobi

{"title":"ROLE OF ORGANIZATIONAL CREATIVITY BETWEEN ARTIFICIAL INTELLIGENCE CAPABILITY AND ORGANIZATIONAL PERFORMANCE","authors":"Oladimeji Fajimolu, P. Okonji, Chinenye Onyemaobi","doi":"10.25105/ber.v23i1.15300","DOIUrl":null,"url":null,"abstract":"This study examines the role of organizational creativity between artificial intelligence capability and organizational performance due to challenges in the area of localization, transparency and data security in the Nigerian banking sector which require maximum attention. It explicates how banking organizations leverage on artificial intelligence capability and deploy artificial intelligence resources in identified areas of business needs in order to achieve performance gains. Using a survey design and a convenience sampling method, 300 questionnaires were distributed among 12 banking organizations and 231 questionnaires were retrieved. Data were analyzed using percentages and the hypotheses were tested using regression analysis. Our findings revealed a strong relationship between artificial intelligence capability and organizational performance. Also, when the mediating variable was simultaneously entered with the independent variable as a predictor of organizational performance, it made the response variable stronger. We concluded that creative deployment of artificial intelligence resources in identified areas of needs in the banking sector will lead to better performance gains. Hence, we recommend that Nigerian banking organizations should deploy artificial intelligence capability creatively in order to enhance organizational performance. Since organizational creativity mediates the relationship between artificial intelligence capability and organizational performance, it implies that by being constructive and innovative in the manner by which managers carry out organizational activities and deploy artificial intelligence capability, organizations stand to achieve better performance gains.","PeriodicalId":11726,"journal":{"name":"Entrepreneurial Business and Economics Review","volume":"345 1","pages":""},"PeriodicalIF":2.6000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Entrepreneurial Business and Economics Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25105/ber.v23i1.15300","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}

引用次数: 1

Abstract

This study examines the role of organizational creativity between artificial intelligence capability and organizational performance due to challenges in the area of localization, transparency and data security in the Nigerian banking sector which require maximum attention. It explicates how banking organizations leverage on artificial intelligence capability and deploy artificial intelligence resources in identified areas of business needs in order to achieve performance gains. Using a survey design and a convenience sampling method, 300 questionnaires were distributed among 12 banking organizations and 231 questionnaires were retrieved. Data were analyzed using percentages and the hypotheses were tested using regression analysis. Our findings revealed a strong relationship between artificial intelligence capability and organizational performance. Also, when the mediating variable was simultaneously entered with the independent variable as a predictor of organizational performance, it made the response variable stronger. We concluded that creative deployment of artificial intelligence resources in identified areas of needs in the banking sector will lead to better performance gains. Hence, we recommend that Nigerian banking organizations should deploy artificial intelligence capability creatively in order to enhance organizational performance. Since organizational creativity mediates the relationship between artificial intelligence capability and organizational performance, it implies that by being constructive and innovative in the manner by which managers carry out organizational activities and deploy artificial intelligence capability, organizations stand to achieve better performance gains.

查看原文本刊更多论文

组织创造力在人工智能能力与组织绩效之间的作用

本研究考察了组织创造力在人工智能能力和组织绩效之间的作用，因为尼日利亚银行业在本地化、透明度和数据安全方面面临挑战，这些挑战需要最大程度的关注。它说明了银行组织如何利用人工智能能力，并在确定的业务需求领域部署人工智能资源，以实现性能提升。采用问卷调查设计和方便抽样法，对12家银行机构发放问卷300份，回收问卷231份。数据采用百分比分析，假设采用回归分析检验。我们的研究结果揭示了人工智能能力与组织绩效之间的密切关系。此外，当中介变量与自变量同时作为组织绩效的预测因子时，它使响应变量更强。我们的结论是，在银行业确定的需求领域创造性地部署人工智能资源将带来更好的绩效提升。因此，我们建议尼日利亚银行组织创造性地部署人工智能能力，以提高组织绩效。由于组织创造力调解了人工智能能力和组织绩效之间的关系，这意味着，通过管理者开展组织活动和部署人工智能能力的方式具有建设性和创新性，组织将获得更好的绩效收益。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Entrepreneurial Business and Economics Review ECONOMICS-

CiteScore

7.20

自引率

7.90%

发文量

期刊介绍： Entrepreneurial Business and Economics Review (EBER), as multi-disciplinary and multi-contextual journal, is dedicated to serve as a broad and unified platform for revealing and spreading economics and management research focused on entrepreneurship, individual entrepreneurs as well as particular entrepreneurial aspects of business. It attempts to link theory and practice in different sections of economics and management by publishing various types of articles, including research papers, conceptual papers and literature reviews. Our geographical scope of interests include Central and Eastern Europe and emerging markets, however we also welcome articles beyond this scope. The Journal accept the articles from the following fields: -Entrepreneurship and Business Studies (in particular entrepreneurship and innovation, strategic entrepreneurship, corporate entrepreneurship, entrepreneurship methodology, new trends in HRM and HRD as well as organizational behaviour, entrepreneurial management, entrepreneurial business, management methodology, modern trends in business studies and organization theory, policies promoting entrepreneurship, innovation, R&D and SMEs, education for entrepreneurship), -International Business and Global Entrepreneurship (especially international entrepreneurship, European business, and new trends in international business, IB methodology), -International Economics and Applied Economics (in particular the role of entrepreneurship and the entrepreneur in economics, international economics including the economics of the European Union and emerging markets, as well as Europeanization, new trends in economics, economics methodology).