{"title":"Evaluation of service innovation capability of imported cross-border intelligent E-commerce platform","authors":"Qiuhong Yang","doi":"10.3233/JIFS-189920","DOIUrl":null,"url":null,"abstract":"The cross-border e-commerce is born in the field of international trade within the social context of economic globalization and the rapid development of the Internet technologies. Numerous B2 C cross-border intelligent e-commerce platforms are set up one after another. The importance of service innovation is recognized gradually but is not fully known and the evaluation system of their service is not sound. Therefore, how to scientifically evaluate and improve the ability of the service innovation of cross-border intelligent e-commerce platform is a hotspot. The development mode and problems of imported e-commerce retail platform are mainly focused, but the studies on intelligent innovation of cross-border e-commerce platform and on its evaluation and analysis are relatively few. To make up for the lack of understanding, four imported cross-border intelligent e-commerce retail platforms in China were chosen as the objects. Second, the evaluation model of imported cross-border intelligent e-commerce retail platforms was established based on factor analysis to obtain the evaluation index system, and these four platforms’ service innovation abilities were calculated and ranked for discussing the causes of their differences and indicating the routes clearly and definitely for the platforms to improve their service innovation ability. The results manifest that the market share and popularity of the intelligent e-commerce platforms are in direct proportion to the service innovation capability. Luxury brand marketing and high market share can significantly enhance the innovative service ability. The conclusions have a certain guiding significance for the development imported cross-border intelligent e-commerce platforms.","PeriodicalId":44705,"journal":{"name":"International Journal of Fuzzy Logic and Intelligent Systems","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2021-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Fuzzy Logic and Intelligent Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3233/JIFS-189920","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, THEORY & METHODS","Score":null,"Total":0}
引用次数: 0
Abstract
The cross-border e-commerce is born in the field of international trade within the social context of economic globalization and the rapid development of the Internet technologies. Numerous B2 C cross-border intelligent e-commerce platforms are set up one after another. The importance of service innovation is recognized gradually but is not fully known and the evaluation system of their service is not sound. Therefore, how to scientifically evaluate and improve the ability of the service innovation of cross-border intelligent e-commerce platform is a hotspot. The development mode and problems of imported e-commerce retail platform are mainly focused, but the studies on intelligent innovation of cross-border e-commerce platform and on its evaluation and analysis are relatively few. To make up for the lack of understanding, four imported cross-border intelligent e-commerce retail platforms in China were chosen as the objects. Second, the evaluation model of imported cross-border intelligent e-commerce retail platforms was established based on factor analysis to obtain the evaluation index system, and these four platforms’ service innovation abilities were calculated and ranked for discussing the causes of their differences and indicating the routes clearly and definitely for the platforms to improve their service innovation ability. The results manifest that the market share and popularity of the intelligent e-commerce platforms are in direct proportion to the service innovation capability. Luxury brand marketing and high market share can significantly enhance the innovative service ability. The conclusions have a certain guiding significance for the development imported cross-border intelligent e-commerce platforms.
期刊介绍:
The International Journal of Fuzzy Logic and Intelligent Systems (pISSN 1598-2645, eISSN 2093-744X) is published quarterly by the Korean Institute of Intelligent Systems. The official title of the journal is International Journal of Fuzzy Logic and Intelligent Systems and the abbreviated title is Int. J. Fuzzy Log. Intell. Syst. Some, or all, of the articles in the journal are indexed in SCOPUS, Korea Citation Index (KCI), DOI/CrossrRef, DBLP, and Google Scholar. The journal was launched in 2001 and dedicated to the dissemination of well-defined theoretical and empirical studies results that have a potential impact on the realization of intelligent systems based on fuzzy logic and intelligent systems theory. Specific topics include, but are not limited to: a) computational intelligence techniques including fuzzy logic systems, neural networks and evolutionary computation; b) intelligent control, instrumentation and robotics; c) adaptive signal and multimedia processing; d) intelligent information processing including pattern recognition and information processing; e) machine learning and smart systems including data mining and intelligent service practices; f) fuzzy theory and its applications.