Evaluation of service innovation capability of imported cross-border intelligent E-commerce platform

IF 1.5 Q2 COMPUTER SCIENCE, THEORY & METHODS
Qiuhong Yang
{"title":"Evaluation of service innovation capability of imported cross-border intelligent E-commerce platform","authors":"Qiuhong Yang","doi":"10.3233/JIFS-189920","DOIUrl":null,"url":null,"abstract":"The cross-border e-commerce is born in the field of international trade within the social context of economic globalization and the rapid development of the Internet technologies. Numerous B2 C cross-border intelligent e-commerce platforms are set up one after another. The importance of service innovation is recognized gradually but is not fully known and the evaluation system of their service is not sound. Therefore, how to scientifically evaluate and improve the ability of the service innovation of cross-border intelligent e-commerce platform is a hotspot. The development mode and problems of imported e-commerce retail platform are mainly focused, but the studies on intelligent innovation of cross-border e-commerce platform and on its evaluation and analysis are relatively few. To make up for the lack of understanding, four imported cross-border intelligent e-commerce retail platforms in China were chosen as the objects. Second, the evaluation model of imported cross-border intelligent e-commerce retail platforms was established based on factor analysis to obtain the evaluation index system, and these four platforms’ service innovation abilities were calculated and ranked for discussing the causes of their differences and indicating the routes clearly and definitely for the platforms to improve their service innovation ability. The results manifest that the market share and popularity of the intelligent e-commerce platforms are in direct proportion to the service innovation capability. Luxury brand marketing and high market share can significantly enhance the innovative service ability. The conclusions have a certain guiding significance for the development imported cross-border intelligent e-commerce platforms.","PeriodicalId":44705,"journal":{"name":"International Journal of Fuzzy Logic and Intelligent Systems","volume":"75 1","pages":"1-12"},"PeriodicalIF":1.5000,"publicationDate":"2021-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Fuzzy Logic and Intelligent Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3233/JIFS-189920","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, THEORY & METHODS","Score":null,"Total":0}
引用次数: 0

Abstract

The cross-border e-commerce is born in the field of international trade within the social context of economic globalization and the rapid development of the Internet technologies. Numerous B2 C cross-border intelligent e-commerce platforms are set up one after another. The importance of service innovation is recognized gradually but is not fully known and the evaluation system of their service is not sound. Therefore, how to scientifically evaluate and improve the ability of the service innovation of cross-border intelligent e-commerce platform is a hotspot. The development mode and problems of imported e-commerce retail platform are mainly focused, but the studies on intelligent innovation of cross-border e-commerce platform and on its evaluation and analysis are relatively few. To make up for the lack of understanding, four imported cross-border intelligent e-commerce retail platforms in China were chosen as the objects. Second, the evaluation model of imported cross-border intelligent e-commerce retail platforms was established based on factor analysis to obtain the evaluation index system, and these four platforms’ service innovation abilities were calculated and ranked for discussing the causes of their differences and indicating the routes clearly and definitely for the platforms to improve their service innovation ability. The results manifest that the market share and popularity of the intelligent e-commerce platforms are in direct proportion to the service innovation capability. Luxury brand marketing and high market share can significantly enhance the innovative service ability. The conclusions have a certain guiding significance for the development imported cross-border intelligent e-commerce platforms.
进口跨境智能电商平台服务创新能力评价
跨境电子商务是在经济全球化和互联网技术快速发展的社会背景下,在国际贸易领域产生的。众多B2 - C跨境智能电商平台纷纷搭建。服务创新的重要性逐渐被认识到,但认识不够充分,服务评价体系不健全。因此,如何科学评价和提升跨境智能电商平台的服务创新能力是一个热点。主要关注进口电商零售平台的发展模式和存在的问题,但对跨境电商平台智能创新及其评价分析的研究相对较少。为了弥补了解的不足,我们选择了四家中国进口跨境智能电商零售平台作为研究对象。其次,基于因子分析建立进口跨境智能电商零售平台评价模型,得到评价指标体系,并对这四个平台的服务创新能力进行计算和排名,探讨其差异的原因,明确平台提升服务创新能力的路径。结果表明,智能电子商务平台的市场占有率和普及程度与服务创新能力成正比。奢侈品牌营销和高市场占有率可以显著增强创新服务能力。研究结论对我国进口跨境智能电商平台的发展具有一定的指导意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
2.80
自引率
23.10%
发文量
31
期刊介绍: The International Journal of Fuzzy Logic and Intelligent Systems (pISSN 1598-2645, eISSN 2093-744X) is published quarterly by the Korean Institute of Intelligent Systems. The official title of the journal is International Journal of Fuzzy Logic and Intelligent Systems and the abbreviated title is Int. J. Fuzzy Log. Intell. Syst. Some, or all, of the articles in the journal are indexed in SCOPUS, Korea Citation Index (KCI), DOI/CrossrRef, DBLP, and Google Scholar. The journal was launched in 2001 and dedicated to the dissemination of well-defined theoretical and empirical studies results that have a potential impact on the realization of intelligent systems based on fuzzy logic and intelligent systems theory. Specific topics include, but are not limited to: a) computational intelligence techniques including fuzzy logic systems, neural networks and evolutionary computation; b) intelligent control, instrumentation and robotics; c) adaptive signal and multimedia processing; d) intelligent information processing including pattern recognition and information processing; e) machine learning and smart systems including data mining and intelligent service practices; f) fuzzy theory and its applications.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信