The Influence of Media Exposure on the Accessibility of Moral Intuitions and Associated Affect

IF 1.7 4区心理学 Q2 COMMUNICATION

Journal of Media Psychology-Theories Methods and Applications Pub Date : 2018-01-01 DOI:10.1027/1864-1105/a000183

Ron Tamborini, Sujay Prabhu, Robert J. Lewis, M. Grizzard, A. Eden

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引用次数: 19

Abstract

The model of intuitive morality and exemplars (MIME) predicts that media content can increase the accessibility of preconscious moral intuitions, which shape subsequent moral decision making. To date, attempts to demonstrate evidence of this intuitive, preconscious process with self-report measures have met with little success. The current paper presents results from a study designed to test the MIME’s predictions, measuring the accessibility of moral intuitions with a moral foundations–affect misattribution procedure (MF-AMP) argued in the current paper to be more capable of detecting the aforementioned effect. An experiment manipulated exposure to media content that focused on care and fairness to test the proposition that media content can increase the accessibility of these moral intuitions. The findings offer preliminary evidence supporting the MIME’s proposition that media content featuring behaviors relevant to specific moral intuitions can increase (temporarily at least) the accessibility of those specific moral intuitions in the audiences.

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媒介接触对道德直觉可及性及相关情感的影响

直觉道德和典范模型(MIME)预测，媒体内容可以增加前意识道德直觉的可及性，而前意识道德直觉会影响随后的道德决策。迄今为止，试图用自我报告的方法来证明这种直觉的、前意识过程的证据，但收效甚微。本文提出了一项旨在测试MIME预测的研究结果，通过道德基础-影响错误归因程序(MF-AMP)测量道德直觉的可及性，本文认为该程序更能检测到上述效应。一项实验操纵了关注关心和公平的媒体内容的曝光，以测试媒体内容可以增加这些道德直觉的可及性这一命题。这些发现为MIME的命题提供了初步证据，即媒体内容与特定道德直觉相关的行为可以增加(至少暂时)受众对这些特定道德直觉的可及性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Media Psychology-Theories Methods and Applications Multiple-

CiteScore

3.20

自引率

11.80%

发文量

期刊介绍： Journal of Media Psychology (JMP) is committed to publishing original, high-quality papers which cover the broad range of media psychological research. This peer-reviewed journal focuses on how human beings select, use, and experience various media as well as how media (use) can affect their cognitions, emotions, and behaviors. Submissions must substantially advance the current state-of the art on a theoretical and/or an empirical level. To name just a few typical fields and domains of inquiry, the Journal of Media Psychology considers manuscripts dealing with research on entertainment, computer-mediated communication (including social media), human-computer interaction, e-learning, computer and video games, virtual environments, or advertising. The journal is also open to research from neighboring disciplines as far as this work ties in with psychological concepts of the uses and effects of the media. Submissions of comparative work, e.g., crossmedia, cross-gender, or cross-cultural, are encouraged. Moreover, submissions including alternative analysis procedures such as the Bayesian approach are welcome. Starting in 2015, the pre-registration of research plans will also be possible. To ensure short turn-around cycles for manuscript review and fast publication, the Journal of Media Psychology relies heavily upon electronic communication and information exchange, starting from electronic submission and continuing throughout the entire review and production process.