Influence of COVID-19 on online shopping behaviour, leisure and socialisation

IF 1.4 Q3 MANAGEMENT

Management Research-The Journal of the Iberoamerican Academy of Management Pub Date : 2023-01-17 DOI:10.1108/mrjiam-09-2021-1229

A. Borges, Elvira Vieira, P. Rodrigues, Ana Sousa

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引用次数: 2

Abstract

Purpose The purpose of this study is to analyse the effect of health risk perceptions on the degree of decisiveness of a person towards e-commerce (e-commerce acceptance), self-awareness towards leisure and self-awareness towards socialisation in pandemic contexts. The identified gap was related to the COVID-19 pandemic, where the development of studies inherent to this context is becoming urgent. Thus, it was necessary to understand how the health risks perceived by individuals influenced their choice regarding online shopping and, simultaneously, socialising and leisure activities. Design/methodology/approach To reach this goal, a conceptual model was developed based on the self-determination theory, and data were collected from two countries (Portugal and Croatia). The model was estimated using the structural equation modelling (SEM). Findings The results showed that the perceptions regarding health risks have a positive effect on the degree of decisiveness of a person towards e-commerce acceptance and self-awareness towards socialisation. In turn, the perceptions of health risks have a positive effect on self-awareness towards leisure, not supporting the model conceptualisation. Originality/value The paper contributes to fill a gap in literature by analysing the simultaneous effect of individuals’ e-commerce motivations for leisure and socialising activities within a pandemic context. These results have significant managerial implications for several stakeholders that must communicate to the specific public regarding this type of events.

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新冠肺炎疫情对网购、休闲和社交的影响

本研究的目的是分析在大流行背景下，健康风险感知对个人对电子商务(电子商务接受)、对休闲的自我意识和对社交的自我意识的决定性程度的影响。所确定的差距与2019冠状病毒病大流行有关，在这一背景下开展固有研究变得迫在眉睫。因此，有必要了解个人认为的健康风险如何影响他们对网上购物的选择，同时也影响他们对社交和休闲活动的选择。设计/方法/途径为了实现这一目标，基于自决理论开发了一个概念模型，并从两个国家(葡萄牙和克罗地亚)收集了数据。采用结构方程模型(SEM)对模型进行了估计。结果表明，对健康风险的认知对一个人对电子商务接受的决定程度和对社交的自我意识有积极的影响。反过来，对健康风险的认识对休闲的自我意识有积极影响，而不是支持模型概念化。独创性/价值本文通过分析大流行背景下个人电子商务动机对休闲和社交活动的同时影响，填补了文献中的空白。这些结果对必须就此类事件与特定公众进行沟通的几个利益相关者具有重要的管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Management Research-The Journal of the Iberoamerican Academy of Management MANAGEMENT-

CiteScore

5.10

自引率

14.30%

发文量

期刊介绍： Management Research welcomes papers, including cross-disciplinary work, on the following areas (but is not limited to): • Human Resource Management • Strategic Management • Organizational Behaviour • Organization Theory • Corporate Governance • Managerial Economics • Cross Cultural Management.