The Sustainable Development Strategy of Marine-Based Gastronomy Ecotourism at Southern Malang, Malang Regency, East Java

Abstract

Covering an area of 334 787 ha, Malang Regency is quite well-known for its coastal ecotourism potential, with various enjoyable tourist attractions and tempting marine-based gastronomy tourism. However, it has not been well-developed and promoted sustainably by the government or the locals. Thus, the research aims to find out the improvement areas to construct a strategy to develop marine-based gastronomy ecotourism that practices pro-nature and cultural behavior. Qualitative methods (in-depth interviews with experts, experienced sources, and literature reviews), food chain analysis, and SWOT analysis were applied in this research. The study shows that the best strategy to develop marine-based gastronomy ecotourism requires penta-helix collaboration with W-O strategic combinations by improving tourism infrastructure, promoting cultural and local-wisdom aspects behind the local seafood, and implementing the added value to fight off overfishing conditions due to the high demand for seafood.