{"title":"Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market","authors":"Yayu Yuan, Janghyuk Lee","doi":"10.53728/2765-6500.1582","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"47 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia-Australia Marketing Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53728/2765-6500.1582","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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