Sociological Analysis of Branding of Professional Football League Players

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-09-01 DOI:10.2478/pcssr-2022-0014

Sajjad Pashaie, M. Piątkowska, Mirdavood Hoseini, Ali Dostimehr, Iraj Jahanbakhsh

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引用次数: 1

Abstract

Abstract The role of branding the sports performance of Iranian professional football League players was investigated by adopting a survey-based research strategy. Players with a history of competing in the Iranian Football League made up the statistical population for the study. 200 players were selected from this population as the study sample. The questionnaire data obtained were analyzed using IBM® SPSS® Amos TM 23 software. The validity and reliability of the questionnaires were acceptable and a good fit. The results showed that the structural equation model used is a strong theoretical model for studying the branding of Iranian League players, and that such branding has a significant positive effect on sports performance. Therefore, sports clubs need to understand the power of branding players to increase their athletic performance in sports expertise, competitive style and fair play. On the other hand, the most important aspect of branding is branding the whole club, rather than each product or player, since each individual product can benefit from the income belonging to the brand family of the club or organization. It is suggested that professional and strategic methods can help players and motivate them to acquire the necessary skills to grow branding.

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职业足球联赛球员品牌化的社会学分析

摘要采用问卷调查的研究策略，研究品牌化对伊朗职业足球联赛球员运动成绩的影响。有参加过伊朗足球联赛的球员构成了这项研究的统计人口。从这个人群中选择200名球员作为研究样本。问卷数据采用IBM®SPSS®Amos TM 23软件进行分析。问卷的效度和信度均可接受，契合度良好。结果表明，所采用的结构方程模型是研究伊朗联赛球员品牌化的有力理论模型，品牌化对运动成绩有显著的正向影响。因此，体育俱乐部需要了解球员品牌化的力量，以提高他们在体育专业知识，竞争风格和公平竞争方面的运动表现。另一方面，品牌推广最重要的方面是推广整个俱乐部，而不是单个产品或球员，因为每个单独的产品都可以从属于俱乐部或组织品牌家族的收入中受益。建议专业和战略性的方法可以帮助和激励球员获得必要的技能来发展品牌。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.