Embodied knowledge in customer experience: reflections on yoga

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-01-18 DOI:10.1080/10253866.2022.2025783

Tiina-Kaisa Kuuru

引用次数: 7

Abstract

ABSTRACT This article focuses on embodied knowledge in customer experience. The study draws from literature on embodiment within sociology, consumption, organizational, and management studies, where the active and skillful role of the human body is acknowledged. Based on an autoethnographic study of online and offline yoga services, I identify five dimensions representing how the knowing body enables customer experiences to evolve: knowing the body as situational, physical, social, affective, and transformative. The embodied approach advances current customer-dominant logic studies within service research by highlighting how the active, holistic involvement of the human body allows the customer to engage in the experience.

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顾客体验中的具身知识:对瑜伽的反思

本文主要研究客户体验中的具身知识。该研究借鉴了社会学、消费学、组织学和管理学中体现的文献，在这些研究中，人体的积极和熟练作用得到了承认。基于对在线和离线瑜伽服务的自我民族志研究，我确定了五个维度，代表了认知身体如何使客户体验进化:认知身体是情境的、身体的、社会的、情感的和变革的。体现的方法通过强调人体的积极、全面的参与如何使顾客参与到体验中来，推动了当前服务研究中以顾客为主导的逻辑研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.