Religiosity and Intention to Participate in Donation-Based Crowdfunding

Abstract

The study aimed to investigate the influence of religiosity on the intention to participate in donation-based crowdfunding campaigns. The religiosity of an individual was assessed based on intra-religiosity and inter-religiosity parameters. The study examined the influence of religiosity on the attitude of respondents towards crowdfunding and giving donations in general, and further its impact on determining the intention of people towards donation-based crowdfunding campaigns. The data was collected from 304 respondents in India through an online questionnaire. The rationale behind choosing India was its diversity of religions. The data was collected through a snowball sampling approach and the questionnaire was shared within the personal and professional network. The structural equation modelling (SEM) technique was used to analyze the data. The study found that both Intrapersonal and Interpersonal religiosity dimensions have a positive influence on the attitude towards crowdfunding and donations in general. It also has a direct impact on the intention to participate in donation-based crowdfunding. Furthermore, a positive attitude towards donations will have a positive influence on this form of crowdfunding, however, no such significant relationship exists between attitude towards crowdfunding and intention.